At Creative Pictures, we believe that communication is a powerful tool for transformation. Founded with the mission to use strategic storytelling and engagement as a catalyst for change, we provide customised, people-centred, and results-driven communication solutions. Based in Sierra Leone, we work with NGOs, government institutions, and social enterprises, helping them amplify their messages and drive impact on critical social issues.
We specialise in designing and implementing strategic communication initiatives that influence behaviours, shape perceptions, and spark conversations. Whether it’s developing campaigns that encourage civic participation, supporting public health initiatives, or strengthening community engagement, our approach is guided by a deep understanding of local contexts and audiences.
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Our Team
Fayia Foray
Project Leader
With over 15 years of experience in marketing and communications, Fayia Foray has established himself as a dynamic force in integrated marketing, social and behaviour change communication, digital media, and content creation. He served as the Integrated Marketing Manager at Marie Stopes Sierra Leone, where he led strategic marketing campaigns, community engagement initiatives, and demand generation for sexual and reproductive health services. His expertise extends to developing impactful IEC materials, managing digital strategies, and collaborating with government agencies, international organisations and WordPress Website Design.
His career trajectory spans leadership roles in program coordination, content creation, and filmmaking, with significant contributions to Creative Pictures Ltd, Rainbo Initiative, Restless Development, Community Agenda, Women with Disabilities Yearning for Equal Opportunities, ARD Consulting and imageSALONE Blog. He has also played a pivotal role in community-driven projects, mobilising youth and facilitating behaviour change communication during public health crises.
Recognised for excellence, he has earned multiple awards, including the Honorary Award at FaNEA (2024), Social and Behaviour Change Communication Champion (MSI Reproductive Choices, 2022), and Best Blogger of the Year (FaNEA, 2021). Their educational background includes degrees in Public Health, Project Management, and Community Development, complemented by professional certifications in digital marketing, integrated communications, and human-centred design.
A strategic thinker and creative innovator, he continues to leverage his expertise in marketing and storytelling to drive impactful change across diverse sectors.
Iscandri A. Sankoh
Creative Lead
Iscandri A. Sankoh is a skilled filmmaker and media professional with extensive experience in film production, storytelling, and community-driven content creation. He holds a Bachelor’s degree in Community Development Studies (2019–2023) and has acquired certifications in fiction and documentary filmmaking from Frames of Change (2024), West Africa Film Network, Weltfilme Organisation (2023), SLADEA (2022), and Kingdom Actors Institute (2017).
Since 2014, he has led Salone Summit Empire SL Ltd. as CEO, overseeing operations, training staff, and directing artistic content. His academic roles include serving as Lecturer and Head of Department at CEATEC (2023), alongside facilitating training sessions in screenwriting and film directing. He has collaborated with global organisations, directing films for MSF, IOM, WoMRD, and Concern Worldwide, as well as overseeing script quality through Northern Movies Makers Alliance.
Recognised for his contributions, Sankoh has received multiple accolades, including a 2025 recognition from Black International Cinema Berlin for his documentary Beautiful Suffering, the Best Director & Writer Award (FaNEA 2021), and Sierra Leone’s top director ranking (2020). His film Victim of Society secured nine nominations at the National Entertainment Awards and won Best Human Rights Film at the Opin Yu Yi Film Festival (2014). His portfolio features notable works such as Beautiful Suffering, The Barber’s Dream, Ose Rent, SALLAY’S AGONY, Victim of Society, and Mama Salone, solidifying his influence in Sierra Leonean cinema.
Brima Abdulai Sheriff
Communication Lead
Brima A. Sheriff is a seasoned leader with a distinguished career in human rights, governance advocacy, and strategic communication. His expertise spans high-level roles in international organisations, where he has shaped policies, led advocacy initiatives, and fostered partnerships to drive social change. He served as the Communications, Advocacy, and Partnership Director at CARE Sierra Leone and Liberia, led efforts to amplify the organisation’s mission, engage stakeholders, and influence policy decisions. Before this, he held the role of Communications, Advocacy, and Learning Advisor, where he spearheaded evidence-based advocacy and strategic learning initiatives.
His experience extends to humanitarian work, having served as an Advocacy and Learning Facilitator at GOAL Sierra Leone, where he contributed to community-driven development and crisis response. He also worked as a Consultant, leveraging their expertise to support various organisations in advancing human rights and governance.
A former Commissioner at the Sierra Leone Human Rights Commission, he played a pivotal role in monitoring and promoting human rights across the country. His leadership at Amnesty International Sierra Leone was instrumental in shaping human rights campaigns, first as Campaigns and Growth Coordinator, then as Director, and later as Executive Director and Country Director, where he led advocacy efforts and organisational growth.
Academically, he studied at Njala University, laying the foundation for his expertise in governance and advocacy. His early education took place at University Secondary School, Njala, and Taiama Secondary School, Taiama. With a career dedicated to advancing human rights, governance, and advocacy, he continues to be a driving force in shaping policies and empowering communities.